Shipping protection revenue calculator.
Protection is the rare checkout add-on that pays the store instead of costing it. Put in your order volume and see what it works out to per month, per year, and per order.
Shipping protection revenue is calculated as monthly orders, times the attachment rate, times the protection fee per order, times the merchant's revenue share. A store shipping 10,000 orders a month at an $80 average order value, with a 3% fee, 60% attachment, and an 80% share, earns about $11,520 per month.
How is shipping protection revenue calculated?
The whole model is four multiplications:
protected orders = monthly orders x attachment rate
fee per opt-in = average order value x protection fee
protection revenue = protected orders x fee per opt-in
your revenue = protection revenue x merchant shareAttachment rate is the input that surprises people. Protection priced at a couple of dollars converts far better than most upsells because the customer is protecting the thing they just decided they want. On Brella stores the average attachment rate is 60%.
The merchant share is the piece that varies by provider. Some protection models keep all of the fee and give the store nothing. Brella splits the revenue and pays the store up to 80%, which is what turns protection from a support feature into a revenue line.
What the calculator does not count
The result above is opt-in revenue only. Two real effects sit outside it:
- Avoided losses. Every reship, replacement, and "package never arrived" refund on a protected order stops coming out of your margin. For stores with meaningful transit losses this is often worth as much as the revenue itself.
- Support time. Claims move to a self-serve page branded to your store, so "where is my order" threads stop landing in your inbox.
For the fuller economics, including the cases where protection is not worth running, read is shipping protection worth it. For the Shopify-specific setup, start with Shopify shipping protection.
Frequently asked questions
What attachment rate should I assume?
Attachment rate is the share of customers who add protection at checkout. Stores running Brella average around 60%, so 50% to 60% is a reasonable planning number. Placement, wording, and price all move it, which is why Brella A/B tests those automatically.
What is a typical shipping protection fee?
Most stores charge between 1% and 3% of the order value, which lands at a couple of dollars on a typical order. Lower-priced stores sometimes use a flat fee instead so the offer never rounds to zero.
Does this calculator account for claim costs?
You do not need it to. In the Brella model, claims on protected orders are paid out of the protection program, not your share. The merchant share shown here is revenue after claims funding, which is why it is a share rather than the full fee.
Is protection revenue really profit?
It is close to it. The fee is collected with the order, there is no extra fulfillment work, and claims are funded by the program. The honest caveats are that attachment is never 100% and that a badly placed or badly priced offer can cost conversion, which is why testing matters.