Shopify shipping protection that becomes revenue.
Every lost box, crushed package, and porch theft lands on the merchant by default. Shipping protection flips that: customers cover their own delivery, claims resolve themselves, and you keep a share of every opt-in.
Brella is a Shopify shipping protection platform that lets ecommerce brands offer package protection at checkout, automate lost and damaged package claims, and keep up to 80% of the protection revenue generated.
What is Shopify shipping protection?
Shipping protection is an optional add-on a customer can include with their order at checkout, usually for a small fee. If the package is then lost, stolen, or damaged in transit, the customer gets a replacement or refund quickly, without a carrier claim and without the store eating the cost.
On Shopify, protection is offered through an app like Brella that adds the opt-in to your cart and checkout, collects the fee as part of the order, and runs the claims process afterward. For a platform-neutral look at the category, see our guide to shipping protection for ecommerce.
How does shipping protection work on Shopify?
The flow has four steps, and only the first one is visible to you day to day:
- Opt-in at checkout. The customer sees a protection offer in the cart or checkout, priced as a small percentage of their order, and adds it with one click. On stores running Brella, an average of 60% of customers opt in.
- The order ships normally. Nothing about fulfillment changes. Protection is a line item on the order, not a different shipping method.
- If something goes wrong, the customer self-serves. They open a claims page branded to your store, describe the issue, and a replacement or refund is on its way in about a minute. No support tickets, no carrier paperwork.
- You keep a share of every opt-in. The fees customers pay fund the claims, and the rest is split, with up to 80% going to you. Protection stops being a cost center and starts showing up as a revenue line.
What does shipping protection cover?
Protection through Brella covers the three things that actually go wrong in transit:
- Lost packages. Tracking stalls or the box never arrives.
- Stolen packages. Marked delivered, missing from the porch.
- Damaged packages. The box arrives, the product inside is unusable.
What it does not cover: buyer's remorse, sizing issues, or ordinary returns. Those are a separate problem, and Brella handles them with a returns flow that offers exchanges and store credit before a refund.
How much should a Shopify store charge for shipping protection?
Most stores price protection between 1% and 3% of the order value, which puts it at a couple of dollars on a typical order. That is low enough that customers treat it as an easy yes and high enough to fund claims with revenue left over.
You should not have to guess at the number. Brella A/B tests protection pricing automatically, so the fee settles where opt-in rate and revenue balance for your specific store and order profile.
Who handles the claim when a package goes missing?
The customer does, and that is the point. Traditional carrier claims put the merchant in the middle: you file with the carrier, wait weeks, and often get denied. With Brella, the customer files on a self-serve claims page that carries your logo and colors, the claim is approved against the protection program, and the replacement ships. Your support inbox stays quiet and the customer never waits on hold.
Is shipping protection the same as shipping insurance?
No. Shipping insurance is a policy the merchant buys from a carrier or insurer, where the merchant files claims and waits on reimbursement. Shipping protection is a customer-facing offer at checkout that funds instant resolution and generates revenue. The difference matters enough that we wrote a full comparison: shipping protection vs shipping insurance.
How much revenue can shipping protection generate?
The math is simple: orders, times attachment rate, times the fee, times your revenue share. A worked example for a mid-size store:
10,000 orders/month x 60% attachment = 6,000 protected orders
$80 average order x 3% fee = $2.40 per opt-in
6,000 x $2.40 = $14,400/month in protection revenue
at an 80% merchant share = $11,520/month to the storeThat is new margin on orders you were already shipping, before counting the reship and refund costs that protection takes off your books. Run your own numbers in the shipping protection revenue calculator, and if you want the skeptical version of this pitch, read is shipping protection worth it.
How do I add shipping protection to my Shopify store?
- Install Brella from the Shopify App Store. It is free to install.
- Connect your store and pick where the offer appears. Brella syncs the widget styling to your theme so it looks native.
- Go live. Setup takes about a day, and protection starts earning on the next order.
- Watch opt-ins, claims, and revenue from one dashboard, with pricing A/B tests running on autopilot.
Shipping protection on Brella, by the numbers
Frequently asked questions
Do I need a special Shopify plan for shipping protection?
No. Brella installs from the Shopify App Store and works on standard Shopify plans. Setup takes about a day, and the protection offer appears in your existing cart and checkout flow.
What does shipping protection cost the merchant?
With Brella, nothing up front. It is free to install and free to set up. Customers pay a small fee when they opt in, Brella takes a share of that new revenue, and you keep up to 80% of it.
Who pays when a protected package is lost or damaged?
The replacement or refund on a protected order is covered through the protection program, funded by the opt-in fees. It does not come out of your margin, and you do not chase the carrier for reimbursement.
Can customers file claims themselves?
Yes. Customers resolve lost, stolen, or damaged packages on a claims page branded to your store. Filing takes about a minute, and a replacement gets moving without your support team touching a ticket.
What happens on orders where the customer does not opt in?
Nothing changes. An unprotected order is a normal order, and you handle any issues the way you do today. Protection only changes the economics of the orders where the customer chose it.
Does Brella work outside of Shopify?
Yes. Brella is built Shopify-first and also supports WooCommerce and BigCommerce stores.